Founded by Niki Bader, Second Home Social was built on a simple idea: creators should be able to maximize the value of their content without having to manage every platform, link, and post themselves.

With over a decade of experience in tech and fashion, Niki brings a unique blend of business strategy, creative vision, and relationship building to the creator industry. Throughout her career, she's worked closely with influencers and brands on everything from content strategy and product launches to partnerships and curated events, developing a deep understanding of the ever-evolving digital landscape.

Drawing on her professional background and passion for the creator community, Niki created Second Home Social to help influencers expand their reach and unlock new revenue opportunities through a more strategic approach to their existing content.

What started as a way to give content a second home has evolved into a hands-on team supporting some of today's leading creators. With a personalized, high-touch approach, Second Home Social operates as an extension of each creator's team, providing the strategy, creative support, and day-to-day execution needed to grow.